Get ready for the chicken consumer of 2035

Start thinking now about how to best connect and communicate with future shoppers.

Elizabeth Doughman

July 15, 2024

Smart Phone Chicken Wing Photo

Anchiy | iStock.com

By 2035, members of Gen Z – born between 1997 and 2012 – will have a dramatic impact on the ways that chicken is raised, processed and marketed. To be ready, chicken brands need to start thinking now about how to best connect and communicate with these future consumers.

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