WATT Global Media will showcase exclusive insights from its newly released Guide to China Market 2026 at VIV Europe, taking place June 2-4 in Utrecht, the Netherlands.
VIV Europe 2026 is expected to bring together more than 600 exhibitors and thousands of professionals from across the animal protein supply chain, reinforcing its role as one of the industry's leading international business and networking events.
During the event, WATT Global Media's team will meet with poultry, feed, grain and pet food professionals to discuss emerging market trends, audience engagement opportunities and the evolving information needs of the global agrifood sector. WATT Global Media will be exhibiting at Booth 09.B010. Key findings will be featured from the in-depth Guide to China Market Report and WATTPoultry/WATTFeed Top Companies lists — offering critical intelligence for companies engaged or interested in Asian and global protein markets.
According to the China Market Report, overall market expansion is continuing to rise. Despite facing severe industry challenges, China's total slaughtered broilers reached 14.842 billion birds in 2024, a 1.02% increase from 2023. The country's combined total chicken meat production reached 26.3739 million tons in 2024, expanding by 1.08%.
The Guide to China Market 2026 is being distributed at leading international exhibitions, including VIV Europe/Victam International, reinforcing WATT Global Media's role in connecting global agrifood businesses with timely market intelligence.
Attendees are invited to meet with WATT Global Media's team at Booth 09.B010 to learn more about its 2026 publications, data resources and international events.
