US-based Hawkins Inc. will produce, distribute Borregaard’s SoftAcid products in North America
Borregaard, headquartered in Sarpsborg, Norway, has recently signed an agreement with Hawkins Inc., headquartered in Roseville, Minnesota, for the licensed production and distribution of its range of SoftAcid products in North America.
Borregaard believes North America is a promising market for its SoftAcid products, which have been successfully adapted by feed producers in other parts of the world. These products offer producers key benefits when it comes to bacterial control, safety and handling, the company said in a press release, going on to claim they are a more sustainable and less corrosive alternative to pure organic acids.
“We are confident that Hawkins Inc. is the right partner for us,” said Adam Donnelly, area business manager feed – Americas. “They have a very skilled staff, many strong industry contacts, a large geographic footprint and a trusted reputation in the American market. Furthermore, they believe in and will promote our SoftAcid products. This is essential for us when we evaluate and choose new partners.”
Borregaard’s SoftAcid products fit into Hawkins’ existing portfolio and customer applications.
“We have built a reputation of solving complex challenges for our customers by providing innovative chemistry solutions,” Dave Mangine, vice president of industrial sales, Hawkins Inc. “Our partnership with Borregaard and the SoftAcid products is another example of our company’s long-term commitment to innovation.”
The SoftAcid product range consists of one or more organic acids and a modified lignosulfonic acid, which gives the line the “soft” in its name due to its ability to moderate the corrosive nature of organic acids without reducing their efficiency, according to the Borregaard website.
