Nutreco’s AgriVision aims to ‘bridge the gap’

Animal Feed for Thought

Jackie Roembke, editor of Feed Strategy magazine, offers her perspective on happenings in the global feed and grain industries.

Biennial, C-level event focuses on relationship
between agribusiness, public  

In recent years, animal
agriculture has garnered more attention than ever before. Whether it’s the use
of antibiotics in feeds, concerns about food safety or an emphasis on animal
welfare, globally, consumers are increasingly invested in how their food is
produced. However, one could argue that a disconnect exists between the science
and the public’s understanding of this process. The question then becomes: What
is agribusiness’s role in bridging this gap?

“Market forces are on the
move and consumer interest is ever growing, not only in Western Europe and the
United States,” explains Mark Woldberg, Nutreco’s communication manager. The relationship between these trends and the public’s perception
of animal protein production — and its wide-reaching impact on a number fronts
— has inspired the focus of Nutreco’s
AgriVision 2015. 

The event, which targets an international audience of C-level
executives working in animal agriculture and related industries, asserts the importance of strengthening this
connection with its “Bridging the Gap” theme and speaker lineup. 

“AgriVision 2015 will
reflect on the changing business environment and address one of the greatest
challenges of our time – ensuring that we deliver global food security in a
sustainable way,” Woldberg says. “We are
very much focused on the whole animal protein value chain. We want to get
[attendees] together, get them inspired and give them new insights to help them
develop a strategy for successful business in the future.”

Each edition of the biennial
conference adjusts to reflect with the current trends and issues impacting the
industry. The 2015 edition, for example, emphasizes on recent developments in
consumer awareness, sustainability and food safety.

“Since the 2013 edition, the public debate has
evolved,” explains Woldberg. “When you
look at industry trends, themes like science, consumer trust in the food sector
in general, animal health and the effects on food safety have been on the
agenda for quite some time. But the focus on antimicrobial resistance has increased
to a level we haven’t seen before. AgriVision brings all those issues into one
program. For example, we have a representative from McDonald’s examining the
company’s antimicrobial stewardship program and its plans to phase out antibiotics
in two years.”

Throughout the two-day program, AgriVision
provides a variety of speakers to share their perspective on developments that
affect animal agriculture now and moving forward. Notably, former U.S.
Secretary of State Madeleine Albright will provide the keynote address.

AgriVision
will be held June 16-18, 2015, in Noordwijk aan Zee in the The Netherlands. 

With over 350 participants
registered, less than 50 tickets remain available. To register and view the final agenda,
visit www.agrivision.com.